Top Brevo Alternatives in 2025
Looking for a better alternative to Brevo (formerly Sendinblue)? Whether you’re managing transactional emails, marketing automations, or just seeking more reliable support, there are several competitive solutions on the market in 2025. We’ve compiled a curated comparison between Brevo and other providers below, highlighting what sets them apart so you can pick the service that suits your needs best.
First, let’s tackle the obvious question… Yes, Sidemail is an alternative and competitor to Brevo. Yes, we wrote down this comparison of email providers. From talking to people like you who migrated from various email providers, we know well about the struggles. At the end of the day, we also were at the point where you are now. We had a SaaS company and needed to deliver its emails. No service was good enough. Sidemail was built to change that. Now, we’re helping online businesses all around the world to make the whole email game easier.
Brevo alternatives comparison
Below is a quick side‑by‑side overview of major Brevo alternatives – ideal for growing SaaS businesses and anyone looking for improved deliverability, powerful automations, and top‑notch support.
Features & Specs:
Brevo | Sidemail | Mailgun (+ Mailjet) | Sendgrid | Amazon SES | Mailchimp (+ Mandrill) | |
Transactional emails | Yes, included in Marketing platform | Yes | Yes | Yes | Yes | Separate pricing |
Marketing emails | Yes | Yes | Yes | Separate service | Separate pricing | Yes |
Email automation | Yes, limited | Yes | Separate service | Separate pricing | No | Yes |
Contact profiles management | Yes, limited | Yes | Yes | Yes (with Marketing plan) | No | Yes |
Subscribe forms | Yes | Yes | Yes (with Mailjet plan) | Yes (with Marketing plan) | No | Yes |
Number of contacts | Limited for plans <20,000 emails, unlimited for higher plans | Unlimited | Unlimited | Limited, depends on tier | – | Limited, depends on tier |
Number of team members | Limited, $12/member/mo, max 10 members | Unlimited | Unlimited on Mailgun, 10 on Mailjet | Default is 1 1,000 on Pro plan (starting at $89.95/mo) | Unlimited | Limited, unlimited on Premium plan (starting at $350/mo) |
Standart data history | 30 days (longer periods available) | 90 days | 1 day or 7 days on Scale plan (starting at $90) | 3 days 7 days on Pro plan (starting at $89.95) | 0 | 30 days |
Support | Support included in all plans, except the free plan. | Included in all plans | Tiered on both Mailgun and Mailjet plans | Personalised support available after additional purchase | Offered as a paid add-on | Included in all plans, except the free plan |
Visual editor | Yes | Yes | Yes | Yes | No | Yes |
Premade templates | Yes | Yes | Yes | Only for marketing emails | No | Only for marketing emails |
Based in | 🇪🇺 EU | 🇪🇺 EU | 🇺🇸 Mailgun US 🇪🇺 Mailjet EU | 🇺🇸 US | 🇺🇸 US | 🇺🇸 US |
Website | Brevo → | Sidemail → | Mailgun → | SendGrid → | Amazon SES → | Mailchimp → |
About Brevo
Brevo, formerly known as Sendinblue, is a popular email marketing and transactional email platform. It’s especially favored by small and medium‑sized businesses seeking a user‑friendly solution for sending bulk marketing campaigns, automated workflows, and transactional messages. Their free plan has historically been a strong selling point, featuring up to 300 emails per day at no cost.

👍 Brevo Pros
- Generous free plan. Up to 300 emails per day at no cost is one of the Brevo’s most liked selling point.
- Robust marketing automation. Many customers appreciate Brevo’s advanced automation features.
- Multi‑channel marketing. Beyond email, Brevo offers built‑in SMS campaigns, live chat, and lightweight CRM capabilities.
- Responsive email templates
- Drag‑and‑drop email editor
👎 Brevo Cons
- Intermittent deliverability issues. Some customers report their emails hitting spam more than expected or experiencing occasional dips in deliverability performance.
- Slow and inconsistent support. While high business and enterprise plans generally have better access, users on lower‑tier plans sometimes mention slow or inconsistent support responses.
- Sluggish UI. Some customers complain about the platform being slow to load or occasionally buggy.
- Learning curve for new users. While user‑friendly at first glance, Brevo UI can still be confusing when setting it up for the first time.
- Only 1 team member. For more, you have to pay $12/member/month, and the maximum is 10 members.
- Complicated pricing
💰 Brevo Pricing
Brevo has tiered monthly plan-based pricing, starting with a free plan (300 emails/day) and moving into paid tiers based on email volume and contacts.
The Business plan begins at around $18/month for 5,000 emails/month and up to 500 contacts. Costs can also vary based on additional features, team members, etc.
Emails send monthly | Marketing platform (Transactional email included) |
Price for 1,000 emails | $18 |
Price for 10,000 emails | $35 |
Price for 100,000 emails | $129 |
Price for 250,000 emails | $239 |
Price for 500,000 emails | $399 |
Price for 1,000,000 emails | $669 |
1. Sidemail
Sidemail is the simplest yet complete Brevo alternative. Designed mainly for SaaS companies, Sidemail combines transactional and marketing email functionality into one seamless platform. With its easy-to-use interface, transparent billing, and focus on reliability, Sidemail offers a straightforward solution for businesses seeking efficiency.
Founded in 2018 and based in the EU, Sidemail emphasizes excellent customer support and developer-friendly approach. It’s an ideal choice for those who want a fast and effective alternative to Brevo without unnecessary complexity.

👍 Sidemail Pros
- 5-star rated support
- Fast and reliable email delivery
- Specialization in SaaS email delivery
- Quick integration, simple instructions, intuitive UI. The whole process takes about 30 minutes.
- All-in-one email platform. All Sidemail plans include everything you need for delivering transactional and marketing emails, sending product updates, setting up email automation, collecting your subscribers' information, and managing your contacts.
- Specialization in SaaS email delivery
- Simple pricing
- Personal care and pro-customer approach. Sidemail is an independent company with a strong background and a flexible team, which enables us to adapt quickly to new trends and offer a truly individual approach.
👎 Sidemail Cons
- Not offering a free plan. To maintain the fastest email delivery and the highest service standards, we decided to pass the free plan and instead offer 7 days as a free trial for testing.
- “Different” approach. Sidemail's main focus is to bring the best email delivery service for SaaS companies and online businesses. It simplifies the whole email game for them so they can focus on their business and not invest tons of resources in emails. However, this approach might not be suitable for others. If you are an offline business or need advanced functionality just for email marketing, other Brevo alternatives might be a better solution for your case.
💌 But! If you’re missing a feature that you think others could also benefit from, let us know at support@sidemail.io. We are happy to discuss your ideas.
💰 Sidemail Pricing
Sidemail has monthly plans-based pricing with a free trial. Compared to other Brevo alternatives on this list, Sidemail includes everything for delivering and managing emails in one plan – transactional emails, and newsletters, and email automation. Plans start at $19 per month.
Emails send monthly | All-in-one (Transactional + Marketing + Automation) |
Price for 1,000 emails | $19 |
Price for 10,000 emails | $32 |
Price for 100,000 emails | $139 |
Price for 250,000 emails | $219 |
Price for 500,000 emails | $369 |
Price for 1,000,000 emails | $519 |
2. Sendgrid
SendGrid ranks among the biggest names as a Brevo alternative, primarily dedicated to sending transactional emails and now also covering an extensive array of email marketing and automation services. The company, founded in 2009, is headquartered in Denver, Colorado. In 2019 it became part of Twilio. As one of the oldest email providers, it has been used by companies like Uber, Booking.com, Yelp, Spotify, and Airbnb. In 2019, SendGrid was acquired by Twilio.

👍 Sendgrid Pros
- One of the oldest and largest platforms for email delivery
- Free plan with basic features available
- Multi-channel support. Integration with Twilio's suite allows for combined email and SMS communication strategies.
- Comprehensive analytics. The platform offers detailed email tracking and analytics.
👎 Sendgrid Cons
- Ocasional deliverability issues. Since the acquisition in 2019, there has been a notable rise in customer complaints regarding issues with email deliverability and quality of support, resulting in a significant increase in negative reviews.
- Slow and bad support experience
- Complicated pricing. The pricing model can be confusing, with additional costs for certain features, leading to unexpected expenses.
- CLearning curve
💰 SendGrid Pricing
Twilio SendGrid offers freemium pricing. If you need both transactional emails and email marketing with automation, you’ll need to purchase two separate plans.
For transactional emails, SendGrid provides a free plan with a limit of 100 emails per day and basic functionality. The paid Essentials plan starts at $19.95 per month and includes core features. For additional functionality, such as support for more than one team member, 7 days of data history, and a dedicated IP address, the Pro plan starts at $89.95 per month.
For marketing emails and email automation, SendGrid also has a limited free plan. Beyond that, there are two paid options: Basic and Advanced. The Basic plan does not allow for email automation. The Advanced plan, which includes email marketing, automation, and up to 15 subscribe forms, starts at $60 per month.
Emails send monthly | Transactional | Marketing + Automation |
Price for 1,000 emails | $19.95 | $60 |
Price for 10,000 emails | $19.95 | $60 |
Price for 100,000 emails | $34.95 | $250 |
Price for 250,000 emails | $249 | $450 |
Price for 500,000 emails | $499 | $900 |
Price for 1,000,000 emails | $799 | Custom |
3. Mailchimp (+ Mandrill)
Mailchimp is another widely recognized Brevo alternative, known for its focus on email marketing and automation. Mailchimp positions itself primarily as a marketing platform, offering advanced tools for campaign management, segmentation, and analytics. In 2016, it expanded its services to include transactional emails through Mandrill, which is available as a paid add-on.
In 2021, Mailchimp was acquired by Intuit, joining their portfolio of business solutions. For those prioritizing sophisticated marketing features and audience insights, Mailchimp provides a compelling option as a Brevo alternative.

👍 Mailchimp Pros
- Advanced marketing segmentation and targeting. Enables precise audience segmentation, allowing for personalized and effective marketing campaigns.
- Generous marketing free plan. Offers a free tier suitable for small businesses or those new to email marketing, allowing up to 500 contacts and 2,500 monthly email sends.
- Advanced marketing automation tools
👎 Mailchimp Cons
- The most expensive alternative
- Previous data breach issues. Following the Intuit acquisition, Mailchimp suffered a number of data breach incidents in 2022 and 2023.
- Uncertain transactional emails. Since the Mailchimp + Mandrill acquisition, some former Mandrill customers report delivery issues and feel the transactional email service lacks development, leading them to seek alternatives.
💰 Mailchimp Pricing
Mailchimp is the most expensive alternative to Brevo. Its pricing is
For email marketing, Mailchimp offers a free plan that includes up to 500 subscribers and 1,000 emails per month. The Standard marketing plan starts at $20 per month.
If you need to send transactional emails, you must purchase a Standard or Premium marketing plan and add the Transactional Email feature as an extra, starting at $20 per month.
Emails send monthly | Transactional | Marketing + Automation |
Price for 1,000 emails | $20* | $20 |
Price for 10,000 emails | $20* | $100 |
Price for 100,000 emails | $80* | $410 |
Price for 250,000 emails | $200* | $1025 |
Price for 500,000 emails | $400* | $1600 |
Price for 1,000,000 emails | $720* | Custom |
4. Mailgun (+ Mailjet)
Mailgun is a Brevo alternative primarily focused on email delivery for transactional emails. Founded in 2010 and headquartered in San Antonio, Texas, it has long been a favored choice for developers due to its API-first approach.
In 2021, Mailgun became part of Sinch, a global communication platform provider. As part of this acquisition, Sinch also acquired Mailjet, a service specializing in email marketing and automation. While both Mailgun and Mailjet are now under the same parent company, they continue to operate as separate platforms. This means that businesses requiring both transactional and marketing email solutions need to manage two distinct services.
For those seeking a developer-friendly Brevo alternative with a focus on transactional email, Mailgun remains a solid choice. However, integrating marketing capabilities requires additional considerations.

👍 Mailgun Pros
- Solid functionality for sending and managing transactional emails. Mailgun offers a robust and customizable API, making it popular solution amongst developers.
- Comprehensive documentation
- Pay-as-you-go option for transactional emails
👎 Mailgun Cons
- Mixed customer support ratings
- Limited email customization Unlike some other Brevo alternatives, Mailgun lacks user-friendly interfaces for customizing email templates.
- Occasional deliverability issues
- To send both transactional emails and email marketing, you need to pay for two separate services
💰 Mailgun Pricing
Mailgun offers pricing based on monthly plans and includes a free trial.
To use both transactional emails and email marketing with automation, you’ll need to pay for two separate services. Mailgun’s plans for transactional emails start at $35 per month, while Mailjet’s plans for marketing emails and automation begin at $25 per month.
Emails send monthly | Transactional | Marketing + Automation |
Price for 1,000 emails | $35 | $27 |
Price for 10,000 emails | $35 | $27 |
Price for 100,000 emails | $75 | $105 |
Price for 250,000 emails | $215 | $250 |
Price for 500,000 emails | $400 | $470 |
Price for 1,000,000 emails | $700 | Custom |
5. Amazon SES
Amazon SES is one of the most affordable Brevo alternatives available. As part of Amazon Web Services (AWS), its “Simple Email Service” is designed to provide a straightforward, low-level solution for email sending. With its scalable infrastructure and reliable deliverability, Amazon SES is trusted by major companies like Netflix, Reddit, and Duolingo.
Unlike Brevo, Amazon SES focuses entirely on the technical aspects of email delivery. It offers a basic dashboard and minimal built-in features, making it better suited for developers or businesses with the resources to build and maintain their own email systems. While it excels in flexibility and cost-efficiency, it requires significant technical expertise to set up and manage effectively.
For businesses seeking a highly customizable and budget-friendly Brevo alternative, Amazon SES could be an excellent option, provided they have the necessary development resources.

👍 Amazon SES Pros
- The cheapest Brevo alternative with a Pay-as-you-go pricing model
- High deliverability rates
- Robust and reliable infrastructure
👎 Amazon SES Cons
- Complex initial setup. Getting started with Amazon SES requires significant manual setup on your part. Amazon offers basic tools for email delivery, but tasks like email template creation, troubleshooting, and analytics are entirely your responsibility.
- No customer support included
- Learning curve
💰 Amazon SES Pricing
Amazon SES uses a pay-as-you-go pricing model.
When considering email costs alone, it is by far the cheapest alternative to Brevo, with 1,000 emails priced at just $0.10.
Emails send monthly | Pay-as-you-go prices |
Price for 1,000 emails | $0.1 |
Price for 10,000 emails | $1 |
Price for 100,000 emails | $10 |
Price for 250,000 emails | $25 |
Price for 500,000 emails | $50 |
Price for 1,000,000 emails | $100 |
Choosing the Brevo Alternative
I hope this detailed guide on Brevo alternatives has helped you better understand which option might be the right fit for you. Each of the listed alternatives provides at least basic functionality for sending transactional emails and email marketing. From there, the best choice depends on your specific use case and preferred approach. If you have any questions or need assistance with email delivery, don’t hesitate to reach out at support@sidemail.io.
👉 Try Sidemail today
Dealing with emails and choosing the right email service is not easy. We will help you to simplify it as much as possible. Create your account now and start sending your emails in under 30 minutes.