The Best Mandrill Alternatives for Delivering & Managing SaaS Emails (2024)

Looking for a better alternative to Mandrill? Need a complete solution for your SaaS? You’re in the right place. We’re bringing you a detailed comparison between Mandrill and other email providers for 2024.

First, let’s tackle the obvious question… Yes, Sidemail is an alternative and competitor to Mandrill. Yes, we wrote down this comparison of email providers. From talking to people like you who migrated from various email providers, we know well about the struggles. At the end of the day, we also were at the point where you are now. We had a SaaS company and needed to deliver its emails. No service was good enough. Sidemail was built to change that. Now, we’re helping online businesses all around the world to make the whole email game easier.

About Mandrill and Mailchimp

In previous years, Mandrill was one of the most popular services for delivering transactional emails. In 2016 Mandrill merged with Mailchimp. Mailchimp become a main part of the platform and Mandrill with its transactional emails was offered as a paid Mailchimp add-on. In 2021 Mailchimp was acquired by Intuit and become a part of their global technology platform. Following the acquisition, Mailchimp suffered a number of data breach incidents in 2022 and 2023.

Today, Mailchimp is a robust platform that offers software for delivering marketing emails, setting up email automation, sending transactional emails, creating websites, content creation, and more. As the opposite of most platforms from this list, it is a marketing-first platform.

Since the Mailchimp + Mandrill acquisition, it seems like the transactional part of the product is not receiving much focus and development. Some former Mandrill customers report technical issues with the delivery and are migrating to other alternatives.

So, if you need a solution with advanced features for email marketing, Mailchimp could be a good solution for you. But for the transactional emails, other Mandrill alternatives listed below would be a better solution.

👍 Mandrill + Mailchimp Pros

• Advanced email marketing features
• Landing page builder and other marketing features included. Mailchimp offers various software for marketing, including creating landing pages, content creation, audience segmentation, campaign management, etc.
• Solid deliverability statistics
• Generous free plan for email marketing
• Compatible with various web frameworks

👎 Mandrill + Mailchimp Cons

• The most expensive alternative
• Uncertain transactional emails. Even though Mailchimp offers plans not only for email marketing but also for transactional emails, since the Mailchimp + Mandrill acquisition, it seems like the transactional part of the product is not receiving much focus and development. Some former Mandrill customers report technical issues with the delivery and are migrating to other alternatives.
• 2 separate plans and UIs for transactional and marketing emails. To use Mandrill and send transactional emails you have to create and pay for Mailchimp. That’s 2 payments to deliver your emails.
• Not intuitive dashboard
• Only 30 day data history
• Previous data breach issues. Following the Intuit acquisition, Mailchimp suffered a number of data breach incidents in 2022 and 2023.

💰 Mandrill + Mailchimp Pricing

Mailchimp + Mandrill is the most expensive email service on this list. It has monthly plans-based pricing with a free email marketing plan.

If you want to send transactional emails, you have to pay for a Standard or Premium marketing plan + purchase Transactional email as an extra add-on. The transactional email costs start at $20 per month.

For email marketing, Mailchimp offers a free plan with up to 500 subscribers and 1000 emails sent per month. The Standard marketing plan starts at $20 per month.

1. Sidemail

Sidemail is the simplest and most SaaS-focused Mandrill alternative from this list. It is an all-in-one email delivery platform and covers everything for delivering and managing emails in one package – transactional emails, email marketing, email automation, contact profiles management, and subscribe forms. Sidemail was founded in 2018 and is based in the EU.

👍 Sidemail Pros

• All-in-one email platform. Sidemail is one of the most simple yet complete solutions on the market.
• 5-star rated support
• Fast and reliable email delivery
• Specialization in SaaS email sending
• Quick integration. The whole process takes about 30 minutes.
• Premade email templates and visual template editor
• Good UX and DX
• Yearly plans available
• Personal care and pro-customer approach

For more details and a comparison between Mailchimp, check the section Mailchimp + Mandrill vs Sidemail detailed comparison.

👎 Sidemail Cons

• Not offering a free plan. In email delivery, offering top-quality service and a free plan does not always go well together. To maintain the fastest email delivery and the highest service standards, we decided to pass the free plan and instead offer 7 days as a free trial for testing.
• “Different” approach. Sidemail's main focus is to bring the best email delivery service for SaaS companies and online businesses. It simplifies the whole email game for them so they can focus on their business and not invest tons of resources in emails. However, this approach might not be suitable for others. If you are an offline business or need advanced functionality just for email marketing, Mailchimp or the alternatives listed below might be a better solution for your case.

💌 But! If you’re missing a feature that you think others could also benefit from, let us know at support@sidemail.io. We are happy to discuss your ideas.

👉 TL;DR: Mailchimp + Mandrill vs Sidemail Conclusion – What To Choose

Overall, Sidemail is the perfect alternative to Mandrill + Mailchimp if you prefer a simple and uncomplicated solution, don’t want to code email templates for yourself, and are looking for more personal support.

Also, if you have a SaaS company, Sidemail will be the best solution for you as it is recognized as a top email platform for SaaS. What developers and business owners appreciate the most is its easy integration, intuitive UI, and amazing customer care.

On the other hand, if you need a solution with advanced functionality specifically for email marketing, Mailchimp or the alternatives listed below might be a better solution for your case.

Mailchimp + Mandrill vs Sidemail Detailed Comparison – What It Solves

⭐ All-in-one platform (transactional emails & email marketing combined)

To use Mandrill and send transactional emails, you have to pay for Mailchimp first. That’s 2 payments and 2 separate UIs you have to deal with.

Sidemail as a Mailchimp + Mandrill alternative covers everything in one complete package. You do not have to pay for two packages or limit yourself to what features you want to use. All Sidemail plans include everything you need for delivering transactional and marketing emails, sending product updates, setting up email automation, collecting your subscribers' information, and managing your contacts. Everything is nicely packed in one neatly organized place.

⭐ Intuitive UI & quick integration

To use Mandrill and send transactional emails, you have to pay for Mailchimp first. That’s 2 payments and 2 separate UIs you have to deal with.

Sidemail as a Mailchimp + Mandrill alternative covers everything in one complete package. You do not have to pay for two packages or limit yourself to what features you want to use. All Sidemail plans include everything you need for delivering transactional and marketing emails, sending product updates, setting up email automation, collecting your subscribers' information, and managing your contacts. Everything is nicely packed in one neatly organized place.

⭐ Simplicity over complicated functionality

Sidemail was built with first principles in mind. It’s one of the most simple yet complete Mailchimp + Mandrill alternatives. We handle for you all the tricky email stuff like IP reputation, suppression list, blocklist, feedback loops, HTML email structure, email template responsibility, and inbox optimization, and provide you with the best practices and delivery possible. Simple instructions. Quick setup.

With Sidemail the whole integration process takes about 30 minutes. Sidemail is known for its clean and intuitive UI. To write a product update is as simple as writing a message in Gmail, yet comes with all essential features like scheduled delivery, delivery by recipients’ timezones, email variables, recipient segmentation, etc.

⭐ Always improving

Since the Mailchimp + Mandrill acquisition, it seems like the transactional part of the product is not receiving much focus and development.

Sidemail continuously pushes the boundaries and focuses on developing features that make the work of other developers and product owners easier. To name one of the recently added features, Sidemail came with the possibility to send email content with markdown making it one of the easiest ways to deliver beautiful branded emails on the market. You can read more here.

⭐ 5-star rated support experience

If you are looking for a Mandrill alternative with more personal customer support, Sidemail is a good choice for you. Founders themselves answer more than 95% of all support emails to ensure you get the best possible personal help and expertise. A satisfied customer is the highest priority in Sidemail.

⭐ Individual approach

Customization matters. In big corporations like Mailchimp, it’s almost impossible to demand any kind of customization or individual approach.

Sidemail is an independent company with a strong background and a flexible team, which enables us to adapt quickly to new trends and offer a truly individual approach. We're pleased to continually work side-by-side with our customers to develop additional features based on their specific needs while improving the whole product for everyone.

2. HubSpot

HubSpot is a robust customer management platform. With its advanced marketing features, HubSpot’s Email Marketing tool can be a great alternative to Mailchimp + Mandrill.

HubSpot was founded in 2006 as a marketing software company. Today, HubSpot offers a comprehensive product selection that helps streamline all business operations—from marketing to sales, customer service, and more. It is based in Massachusetts, USA.

For email marketing, HubSpot features a drag-and-drop editor that allows marketers to create emails without a designer or IT team. Marketers can also appreciate its advanced features, such as AI integration to help craft subject lines or email bodies, and Email Tracking software (works with Gmail, Google Workspace, and Outlook) that sends notifications when emails are opened or links are clicked, helping to plan follow-ups effectively.

Transactional emails are available within the same platform as an add-on. The HubSpot Transactional Email offers email APIs and SMTP, integrates with CRM data, sends emails from a dedicated IP, and includes other features for delivering transactional emails. This service is available with Marketing Hub’s Professional and Enterprise plans (for information about the tiers, check the table in the Pricing section).

👍 Hubspot Pros

• Offers transactional and marketing emails in one platform
• Advanced marketing features for tracking and personalization
• Free plan with basic functionality for marketing and sales
• Drag-and-drop editor and premade templates
• Option for marketing and sales automation

👎 HubSpot Cons

• Higher learning curve.
• Higher costs. For email marketing, you can get started for free, and subscribe to a paid Marketing Hub if you need to get higher sending limits or access additional features. However, for transactional emails, you’ll need to purchase the Professional or Enterprise Marketing Hub plus a transactional email add-on.
• No automated IP warm-up. You’ll have to manually warm up your transactional IP addresses.

Pricing

3. Mailgun (+ Mailjet)

Mailgun is another Mailchimp + Mandrill alternative. In previous years, Mailgun was a popular choice for developers as it is an API-first solution with solid transactional emails.

Today, after a number of acquisitions in 2021, Mailgun is a part of Sinch company. Sinch company now also owns Mailjet which you can use for email marketing and email automation. Even though they are part of a large enterprise now, both Mailgun and Mailjet are still standalone services. So if are looking for a solution for sending all your emails, you will need to pay for two separate services.

👍 Mailgun Pros

• Pay-as-you-go option that you can activate before you find a monthly plan that fits your sending needs.
• Solid functionality for managing transactional emails
• 99.99% uptime SLA offered even on lower plans

👎 Mailgun Cons

• Uncertain deliverability results. Some customers reported issues with the deliverability and sending speed of their transactional emails.
• Mixed customer support ratings. In the last 3 years, there is a notable rise in customers that report frustrating experiences with Mailgun support team.
• You need to pay for 2 separate services for transactional emails and email marketing. Combined, it is a more expensive solution compared to providers that include transactional emails and marketing + automation in one service.

💰 Mailgun Pricing

Mailgun has monthly plans-based pricing with a free trial.

If you want to send both transactional emails and email marketing + automation, you need to pay for 2 separate services. Mailgun plans (for sending transactional emails) start at $35 per month.

Mailjet plans (for sending marketing emails and email automation) start at $25 per month.

4. Sendgrid

SendGrid is one of the largest Mailchimp + Mandrill alternatives, mainly focusing on sending transactional emails, now also providing broad-spectrum of services for email marketing and email automation. The company was founded in 2009 and is based in Denver, Colorado. As one of the oldest email providers, it’s used by large tech companies like Uber, Booking.com, Yelp, Spotify or Airbnb. In 2019 SendGrid was acquired by Twilio.

👍 Sendgrid Pros

• Free plan with basic functionality
• Advanced features for testing & email analytics
• Broad-spectrum of tools and integrations not only for email delivery but also for SMS and WhatsApp.

👎 Sendgrid Cons

• Occasional issues with deliverability. Since the acquisition in 2019, there has been a notable rise in customer complaints regarding issues with email deliverability and quality of support, resulting in a significant increase in negative reviews.
• Bad support experience reported by many customers even on paid add-on plans.
• Complicated pricing with a lot of add-ons and extra fees for features.

💰 SendGrid Pricing

Twilio SendGrid has freemium pricing. If you want to send both transactional emails and email marketing + automation, you need to pay for 2 separate plans.

For sending transactional emails Sendgrid offer a free plan with 100 emails/day and limited functionality. Paid Essentials Transactional plan starts at $19.95 per month. The Pro plan which includes more than 1 team member, 7 days of data history, and 1 dedicated IP starts at $89.95 per month.

For sending marketing emails and email automation Sendgrid also offer a very limited free plan. Then there are two paid plans – Basic and Advanced. With the Basic plan, you can not set up any email automation. The Advanced Marketing plan starts at $60 per month and includes both email marketing and email automation and up to 15 subscribe forms.

4. Amazon SES

Amazon SES is the cheapest alternative to Mandrill by far. It is a part of Amazon Web Services and as its name SES “Simple Email Service” states, it offers the most simple and low-level service from all the alternatives on the list. For its robust infrastructure and reliable delivery, it’s trusted by giants like Netflix, Reddit, and Duolingo.

Amazon SES focuses on the technical side of email sending and offers only a very basic dashboard. As it is more a developer tool than an end-to-end product, it’s suitable for integrations with robust systems that need a lot of flexibility and for companies that can allocate a great amount of resources to developing their own email solution.

👍 Amazon SES Pros

• The cheapest alternative with a Pay-as-you-go pricing model
• The most robust architecture
• Fast and reliable email delivery

👎 Amazon SES Cons

• Do-it-yourself approach. It requires a lot of manual effort from your site to get things running. Amazon provides you with low-level tools for email delivery, but all the integration, email template setup, troubleshooting, analytics, etc. is up to you.
• No support included
• No out-of-the-box features like template editor, premade templates, message history, email automation, or contact management.

💰 Amazon SES Pricing

Amazon SES has pay-as-you-go pricing.

If you count emails only, it is the cheapest Mandrill alternative by far. 1000 emails cost $0.1.

6. Postmark

Postmark is another Mailchimp + Mandrill alternative but only for transactional emails. As the oposite to Mailchimp, it does not offer software for email automation. For email marketing, in May 2023 Postmark introduced Broadcast Streams, but the functionality is very limited. So, if you need to cover all email delivery, you have to find another email marketing and automation service or choose an alternative that has an all-in-one solution.

👍 Postmark Pros

• Responsive support
• Solid delivery of transactional emails
• Unlimited team members

👎 Postmark Cons

• Missing functionality for email marketing and automation. If you have a SaaS and need a service to cover all your email-sending activities, you have to find another email marketing and automation service. It lacks features for writing product updates, sending automated emails, setting up welcome email sequences, contact management, and collecting new subscribers.
• No visual editor. Postmark does not have a visual editor for email templates. To create your templates, you have to write the code yourself. And coding emails that do not break is a tough and resource-expensive job.
• Support unavailable on weekends

💰 Postmark Pricing

Postmark has monthly plans-based pricing with a free trial.

100 emails per month are free. Then, the paid plans start at $15 per month.